Corporate Branding Services

Your business image is communicated through a properly designed logo and influential branding services of your products, to capture your target market and significant number of clients. Considering all these facts, your business logo must be able to capture public imagination and should be propel a hidden message with logo design. Corporate branding is particularly important for a small and growing businesses, one of the most important parts of the corporate branding is actually that the logo not only reflects the culture of the organization but also spread its purpose, objectives, values and aspirations of its clients.

branding influences everyone in touch with your organization – from customers to employees and partners. It drives sales, increases customer acquisition and retention, and attracts talented employees.

Corporate Branding Services

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Corporate Branding Services Process

Discovery > Strategy > Execution > Evolution

There are many points at which branding exercises can be done. Here are just some of the items that may be included in discovery and strategy:

  • Identify revenue and market share goals
  • Create positioning statement
  • Define customer segment
  • Develop personas
  • Develop value propositions
  • Conduct competitive analysis
  • Develop messaging platform
  • Plan brand collateral

At DigitalSofts we also execute on many items from your branding strategy, including:

  • Corporate identity system (logo, stationary, business cards, proposal template, email signature, invoices)
  • Website Design
  • Content Marketing items (Corporate brochures, fact sheets, media kits, whitepapers, ebooks, newsletters and social media assets)
  • Advertising – online and offline
  • Branded promotional products
  • Presentations (corporate /product presentations)
  • Event marketing (Exhibit booth graphics and collateral)